Step 1
Web Design
Why Less is more.
In a world of information overload, your website visitors want to get in and out quickly.
Impatience can determine whether a visitor stays on your site to take action or becomes frustrated and leaves.
Ask yourself: when you visit a website searching for something specific, what turns you off and makes you leave?
The most successful web design should be uncomplicated, usable, easy to navigate, and beautiful. The content should be concise: avoid using eight words when four can convey the message better.
We have spent nearly a decade studying effective, successful web design. We consistently reach the same conclusion: less is more.
Read on to learn more about what goes into every website we build and why we do what we do.
Keys to success
We place strong emphasis on designing these core elements of your website. When crafted well, they form the backbone of your site and provide the recipe for success, regardless of your business type.
Header
The header is critical to every website and is the visual starting point. It resides at the top of every page and minimally requires your logo and primary menu for visitors to easily navigate your site.
Footer
Arguably as important as the header, the often overlooked footer serves a crucial role as the anchor of every page. It’s a great place for content that wouldn’t fit or doesn’t belong in the header.
HomePage
The homepage of your website is like the cover of a book. We follow a simple philosophy when it comes to its design: you only have one chance to make a first impression, so make it count.
Contact Page
Your visitors need a way to connect with you. The contact page is the natural place for them to look for location information, phone numbers, email addresses, social media links, and contact forms.
Offering
What do you offer? Much of this content could (and should) be summarized on your homepage. But when a visitor wants to drill down to learn more, an offering page (or pages) is an essential tool to do just that.
About Page
An about page is your opportunity to tell your visitors more about you and your organization: the ‘who’ and the ‘why’, not the ‘what’. It’s a great way to earn trust and could help you stand out from your competition.
Your site may often require additional pages, such as location and hours, blog, shop, quote request, etc. The elements mentioned above are merely what we recommend as the minimum starting point for every great website.
SEO & Performance
Search engine optimization (SEO) is the practice of enhancing a website to improve its indexing and visibility on popular search engines like Google.
Numerous factors affect Google search rankings. Automatic AI summaries add a new challenge to the mix. However, though the algorithms remain mysterious to most, many best practices can establish a foundation for achieving great success on any search engine.
We don’t claim to be SEO experts, but we’ve spent years studying and applying best practices, especially for WordPress. Every site we build is optimized to fully leverage Google’s guidelines. It all begins with responsive web design and a fast, high-performing website.
Responsive Web Design
It has never been more crucial to have a website that is user-friendly and visually appealing across all screen sizes and devices, especially mobile phones.
We design every website with a “mobile-first” approach. We then ensure the site scales seamlessly to tablet screens and full-sized computers. In short, your website will look stunning on all devices.
