Why Less is more.
In a world of information overload, your website visitors want to get in and get out.
Impatience can be the difference between a visitor staying on your site to act and becoming frustrated and moving on.
Ask yourself: when you visit a website searching for something specific, what are the reasons you get turned off and leave that site?
The most successful web design should be uncomplicated, usable, easy to navigate, and beautiful. The content should get right to the point: avoid using eight words to say something four can say better.
We have spent the better part of a decade studying good, successful web design. We’ll always arrive at the same conclusion: less is more.
Read on to learn more about what goes into every website we build and why we do what we do.
Keys to success
We focus heavily on the design of these core elements of your website.
When designed well, they will create the backbone of your site and will be the recipe for success no matter what type of business you are.
The header is critical to every website and is the visual starting point. It resides at the top of every page and minimally requires your logo and primary menu for visitors to easily navigate your site.
Arguably as important as the header, the often overlooked footer serves a crucial role as the anchor of every page. It’s a great place for content that wouldn’t fit or doesn’t belong in the header.
The homepage of your website is like the cover of a book. We follow a simple philosophy when it comes to its design: you only have one chance to make a first impression, so make it count.
Your visitors need a way to connect with you. The contact page is the natural place for them to look for location information, phone numbers, email addresses, social media links, and contact forms.
What do you offer? Much of this content could (and should) be summarized on your homepage. But when a visitor wants to drill down to learn more, an offering page (or pages) is an essential tool to do just that.
An about page is your opportunity to tell your visitors more about you and your organization: the ‘who’ and the ‘why’, not the ‘what’. It’s a great way to earn trust and could help you stand out from your competition.